Google announced a new feature on Google Reader, this time website owners without a feed can use Google to generate a feed for their sites. They can add the feed to the site and let users enjoy updates by subscribing to the feed. This work can be done in a couple of minutes.

http://googlereader.blogspot.com/2010/01/follow-changes-to-any-website.html

It is important to note that the significance of this work is not the reader ability to notify you with the site updates but is the ability to create a feed using Google infrastructure. The feed can be added to the site and being updated outside of Google reader. You can see a sample Google generated feed for a site without a feed here:

http://www.google.com/notificationservice/webchanges/webfeeds/1451785850960242912

This would expand FeedRank to potentially all content on the web. More and more content would be FeedRank enabled as feed become the standard mechanism for distributing site updates on the web. In other words, if someone wants to deal with updates on the web they better use a feed. This has a huge impact on the web as we know it.

For real-time search players this could also be a turning point, feed will have the most recent updates on any website and it is the best candidate for real-time search engines, there is no better mechanism that can support real-time data distribution while keeping the decentralized nature of the web.
 
This means more work for us to do here in RSSMicro, and if RSSMicro can show how FeedRank works on 4 Million feeds, it sure can do it for 400 Million feeds and more.


Cheers!